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Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

  • Format
  • paperback
  • Pages
  • 469
  • Language
  • english
  • ISBN
  • 9780030321030
  • Genres
  • business
  • Release date
  • 2001