Marketing Strategy
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
- Format
- paperback
- Pages
- 469
- Publisher
- South Western Educational Publishing
- Language
- english
- ISBN
- 9780030321030
- Genres
- business
- Release date
- 2001
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