Marketing Research: Methodological Foundations (The Harcourt Series in Marketing)

This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.

• Author
• Gilbert A. Churchill, Dawn Iacobucci

• Format
• hardcover

• Pages
• 1006

• Publisher
• South Western Educational Publishing

• Language
• english

• ISBN
• 9780030331015

• Genres
• business, textbooks

• Release date
• 2002