Fundamentals Of Media Effects
Provides: historical evidence for media effects and for societal concern about media effects; includes concepts and theories that serve as the basis for different types of media effects research; and delves into the specific areas of inquiry. This work, in 3 sections, is aimed at undergraduate students in the media effects course.
- Author
- Jennings Bryant, Susan Thompson
- Format
- paperback
- Publisher
- McGraw-Hill Higher Education
- Language
- english
- ISBN
- 9780071130073
- Release date
- 2001
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