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Fundamentals Of Media Effects

Provides: historical evidence for media effects and for societal concern about media effects; includes concepts and theories that serve as the basis for different types of media effects research; and delves into the specific areas of inquiry. This work, in 3 sections, is aimed at undergraduate students in the media effects course.

  • Format
  • paperback
  • Language
  • english
  • ISBN
  • 9780071130073
  • Release date
  • 2001