Guerrilla PR Wired

s/t: Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between

Now in paperback, Guerrilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn: Proven techniques to break through the once-impregnable firewalls of print and broadcast media Strategies to establish — and benefit from& — instant credentials as an expert Tips for writing an attention-grabbing press release and "Web-tailoring" it to its recipients

Fast-moving, entertaining, and valuable to everyone, Guerrilla P.R. Wired helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible.

• Author
• Michael Levine

• Format
• paperback

• Pages
• 281

• Publisher
• McGraw-Hill Education

• Language
• english

• ISBN
• 9780071382328

• Release date
• 2003