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Value-Added Selling

In a marketplace too often focused on price, "Value-Added Selling "provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. Based on a value-selling model proven to work across industries and product lines, this step-by-step book explains how to define value in the client's terms, orient a pitch to fit the client's needs, and close the deal. It gives sales pros the tools and confidence they need to — now and forever — deemphasize price in the selling equation.

  • Format
  • hardcover
  • Pages
  • 256
  • Language
  • english
  • ISBN
  • 9780071408813
  • Genres
  • business
  • Release date
  • 2002