Anatomy of a Trend

Understanding the inner workings of product trends, this text draws on the author's 20 years of consumer research to reveal the people, the places and the motives behind buying trends.

• Author
• Henrik Vejlgaard

• Format
• hardcover

• Pages
• 264

• Publisher
• McGraw-Hill

• Language
• english

• ISBN
• 9780071488709

• Genres
• fashion, business

• Release date
• 2007