Social Media for Social Good: A How-To Guide for Nonprofits

Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your "Twitter voice" to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.

• Author
• Heather Mansfield

• Format
• hardcover

• Pages
• 266

• Publisher
• McGraw-Hill Education

• Language
• english

• ISBN
• 9780071770811

• Genres
• business, writing, leadership

• Release date
• 2011