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Corporate Strategy

Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.

  • Format
  • paperback
  • Pages
  • 284
  • Language
  • english
  • ISBN
  • 9780072312867
  • Genres
  • business
  • Release date
  • 2004