E-Commerce

A resource of eBusiness expertise designed to aid the formulation of new economy enterprise strategy. Topics covered include: framing market opportunities; Internet business models, customer interfaces, communication and branding issues; implementation, and evaluation.

• Author
• Jeffrey F. Rayport, Bernard J. Jaworski

• Format
• hardcover

• Pages
• 420

• Publisher
• Irwin/McGraw-Hill

• Language
• english

• ISBN
• 9780072465211

• Release date
• 2000