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Dynamics of Mass Communication: Media in the Digital Age [With CD-ROM and Powerweb]

Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication — from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.

  • Format
  • paperback
  • Pages
  • 494
  • Language
  • english
  • ISBN
  • 9780072974959
  • Genres
  • school
  • Release date
  • 2004