Dynamics of Mass Communication: Media in the Digital Age [With CD-ROM and Powerweb]
Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication — from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.
- Author
- Joseph R. Dominick
- Format
- paperback
- Pages
- 494
- Publisher
- McGraw-Hill Higher Education
- Language
- english
- ISBN
- 9780072974959
- Genres
- school
- Release date
- 2004
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