Introduction to E-Commerce
Offering both real-world "and" theoretical perspectives, this book features exceptionally comprehensive yet "manageable" coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.
- Author
- Efraim Turban, David King
- Format
- paperback
- Pages
- 537
- Publisher
- Prentice Hall
- Language
- english
- ISBN
- 9780130094056
- Release date
- 2002
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