Strategic Marketing for Nonprofit Organizations

Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organizations. Its coverage encompasses the entire process.

• Author
• Philip Kotler, Alan R. Andreasen

• Format
• paperback

• Publisher
• Prentice Hall

• Language
• english

• ISBN
• 9780130419774

• Genres
• school

• Release date
• 2002