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The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business [With CDROM]

This book is about getting better at making sense of the world...so you can make decisions that respond to reality, not some obsolete model of reality.

Drawing on the latest neuroscientific research and their experience with corporate transformations, Jerry Wind and Colin Crook explain how your mental models stand between you and reality, distorting all your perceptions...and how they create both limits and opportunities.

You'll learn how to develop new ways of seeing...how to keep your mental models fresh and relevant...when to change to a new model...building a portfolio of models...how to "zoom in and out" to understand complex environments...even how to do "mind R&D": improving your models through constant experimentation.

Better mental models = smarter decisions

Understand what's real, so you can act on it

How people get "stuck," and what to do about it

How obsolete mental models keep you from making changes

The neuroscience of mental models

What scientists can teach us about perception—and reality

Swapping, zooming, and morePractical ways to see things in new ways—fast

What you see is what you think, and what you think is what you see. How to change the way you see the world around you and achieve the seemingly impossible!

A neuroscience-based approach to seeing reality more clearly and acting on it Why your mental models are your #1 obstacle to success...and how to transform them into your biggest advantage How to apply your new mental models in business—and throughout your entire life For anyone who wants to make betterdecisions

You don't live in the real world. You live in the world that's inside your head. We all do. We all have invisible mental models that shape everything we do. Is yours holding you back? Keeping you from seeing what's right in front of your face? Keeping you from changing your company, your relationships, your life? Find out. And fix it.

Based firmly in the latest neuroscience, this book helps you reveal your current mental model, get rid of what's obsolete, keep it fresh and relevant, overcome your personal inhibitors to change...and use your improved mental models to transform your world.

  • Format
  • hardcover
  • Pages
  • 274
  • Language
  • english
  • ISBN
  • 9780131425026
  • Genres
  • business
  • Release date
  • 2004