The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

Drawing on his insights into marketing in emerging markets, the author offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more.

• Author
• Vijay Mahajan, Kamini Banga

• Format
• hardcover

• Pages
• 224

• Publisher
• Wharton School Publishing

• Language
• english

• ISBN
• 9780131489073

• Genres
• business

• Release date
• 2005