Technology Strategy for Managers and Entrepreneurs
This book emphasizes how the future manager can use strategic management of innovation and technology to enhance firm performance. KEY TOPICS: This book covers the evolution of technology, meeting consumer needs, capturing values generated from investments, development of technology strategy, and implementation of the strategy. MARKET: This book is designed to teach professionals in business, engineering, and science how to use the strategic management of innovation to enhance firm performance.
- Author
- Scott A. Shane
- Format
- paperback
- Pages
- 401
- Publisher
- Pearson
- Language
- english
- ISBN
- 9780131879324
- Release date
- 2008
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