The Cultural Dimension of International Business

Dealing with issues connected with the anthropology of business, international business, applied anthropology, international marketing, and international management, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business.

• Author
• Gary P. Ferraro

• Format
• paperback

• Pages
• 216

• Publisher
• Prentice Hall

• Language
• english

• ISBN
• 9780131927674

• Genres
• business

• Release date
• 2005