What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

Storytelling is universal in that every society, at every stage of history, has told stories. This text offers business readers a comprehensive storytelling tool chest and practical help in executing a modern storytelling strategy in their companies.

• Author
• Ryan Mathews, Watts Wacker

• Format
• hardcover

• Pages
• 222

• Publisher
• FT Press

• Language
• english

• ISBN
• 9780132277426

• Genres
• business

• Release date
• 2007