Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Companies continually look for new methods to develop and improve their marketing techniques. This is the book to develop your most entrepreneurial marketing strategy and make money through a variety of marketing techniques, concepts, and methods.

• Author
• Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau

• Format
• hardcover

• Pages
• 318

• Publisher
• Wharton School Publishing

• Language
• english

• ISBN
• 9780132390750

• Release date
• 2007