Adcult USA: The Triumph of Advertising in American Culture
We see them in flashing kaleidoscopes of colour and sound on television, splashes of neon on billboards, on glossy spreads in newspapers and magazines. We hear the peppy jingles on the radio. We even find them being sneaked past us as underwriting on public television and radio. Advertising is like a song Americans can't get out of their heads. A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution.
- Author
- James B. Twitchell
- Format
- paperback
- Pages
- 296
- Publisher
- Columbia University Press
- Language
- english
- ISBN
- 9780231103251
- Release date
- 1997
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