The Truth About Innovation (Truth About)

'The Truth About Innovation' transforms today's most important innovation research into 50 proven 'truths'. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage collaboration; co-create with customers; overcome indifference; make ideas into money; thrive on change — and much more.

• Author
• Max McKeown

• Format
• paperback

• Pages
• 249

• Publisher
• Pearson Education

• Language
• english

• ISBN
• 9780273719120

• Genres
• business

• Release date
• 2008