International Business

For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. Accompanied by MyIBLab! See the hands in the air, hear the roar of discussion — be a Rock Star in the classroom. MyIBLab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.

• Author
• Ricky W. Griffin

• Format
• paperback

• Pages
• 600

• Publisher
• Pearson Education

• Language
• english

• ISBN
• 9780273765868

• Release date
• 2012