Strategic Management: Competitiveness and Globalization [With 4-Month Subscription to Online Library]
This textbook introduces the strategic management tools and techniques used by firms competing in the global economy. Business- level, corporate-level, acquisition, and international approaches to strategy are examined. The fifth edition adds 35 case studies of international companies, a chapter on entrepreneurship, and sections on profit pools, activity mapping, and the balanced scorecard. Annotation c. Book News, Inc., Portland, OR
- Format
- hardcover
- Pages
- 479
- Publisher
- Thomson South-Western
- Language
- english
- ISBN
- 9780324114799
- Release date
- 2002
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