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Strategic Management: Competitiveness and Globalization [With 4-Month Subscription to Online Library]

This textbook introduces the strategic management tools and techniques used by firms competing in the global economy. Business- level, corporate-level, acquisition, and international approaches to strategy are examined. The fifth edition adds 35 case studies of international companies, a chapter on entrepreneurship, and sections on profit pools, activity mapping, and the balanced scorecard. Annotation c. Book News, Inc., Portland, OR

  • Format
  • hardcover
  • Pages
  • 479
  • Language
  • english
  • ISBN
  • 9780324114799
  • Release date
  • 2002