Public Relations the Complete Guide

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with one voice in both paid media and nonpaid efforts.

• Author
• Joe Marconi

• Format
• hardcover

• Pages
• 386

• Publisher
• Racom Communications

• Language
• english

• ISBN
• 9780324203042

• Release date
• 2004