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Small Business Management: Entrepreneurship and Beyond

Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fifth Edition features a special focus on the impact of the financial crisis on small business management. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.

  • Format
  • hardcover
  • Pages
  • 504
  • Language
  • english
  • ISBN
  • 9780538453141
  • Release date
  • 2011