Consumer Behavior
Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues — both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
- Author
- Wayne D. Hoyer, Deborah J. MacInnis
- Format
- hardcover
- Pages
- 493
- Publisher
- South Western Educational Publishing
- Language
- english
- ISBN
- 9780547079929
- Genres
- textbooks, psychology, business
- Release date
- 2008
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