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How Digital Is Your Business?

From the Publisher Within a very short time, the issue of how to become a digital company hasbecome a major headache for the management of every company in everyindustry. Every company has Internet and digital initiatives, yet despitethe expenditure of much time, effort, and money, they are not reaping thebenefits of digitalization because they haven't thought through the purposeof digitalization from the standpoint of the major issues facing theirbusiness. Bestselling author Adrian Slywotzky, with the penetrating insight that hasbecome his trademark, provides the way out of the conundrum. His answer isas simple as it is profound: Before undertaking any digital initiative, thefirst question that must be asked is: What are the top five business issuesfacing my company?Only when the answers are known to this fundamental question can one then goon to ask: What are the smartest business design choices regarding these issuesand... How do I digitalize these choices so that I improve and refine the natureof my relationship with my customers, create strategic control, and providenew opportunities for growth and profit? The business world is moving quickly toward a digital divide. There are afew companies doing it well. Most are not. There's limited time to get itright or be left behind. Slywotzky provides the clearest thinking and mostpractical program for making this great leap into the future. About the Authors: Adrian J. Slywotzky and David J. Morrison are vice presidents of MercerManagement Consulting, a Boston-based strategy consulting firm. They haveworked as strategic consultants with a wide variety of companies andindustries, including IBM, Dow Chemical, Allied Signal, American HomeProducts, Lotus Development Corporation, Metropolitan Life, SearlePharmaceuticals, Tribune Companies, Microsoft, and United Health Care. Editorial Reviews — How Digital Is Your Business? From Barnes & Noble When Industry Week magazine compiled a list of the six individuals whose princ

  • Format
  • hardcover
  • Pages
  • 336
  • Language
  • english
  • ISBN
  • 9780609607701
  • Genres
  • business
  • Release date
  • 2000