Media Monoliths: How Great Media Brands Thrive and Survive

* The first book to provide an in-depth analysis of 20 of the world's most famous media brands

• Author
• Mark Tungate

• Format
• hardcover

• Pages
• 261

• Publisher
• Kogan Page

• Language
• english

• ISBN
• 9780749441081

• Genres
• journalism

• Release date
• 2004