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How to Write a Marketing Plan

A hands-on guide to creating a complete, professional marketing plan for any business

"A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals." — Internet Bookwatch

Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.

  • Format
  • paperback
  • Pages
  • 129
  • Language
  • english
  • ISBN
  • 9780749445546
  • Genres
  • business
  • Release date
  • 2006