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What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave

Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.

  • Format
  • paperback
  • Pages
  • 195
  • Language
  • english
  • ISBN
  • 9780785288367
  • Genres
  • business
  • Release date
  • 2006