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How to Write Successful Fundraising Letters

For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor — direct mail expert Mal Warwick — shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results — not a Pulitzer Prize." In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.

Read a review written by Charity Channel Founder/CEO Stephen C. Nill:

http: //charitychannel.com/publish/templates/...

  • Format
  • paperback
  • Pages
  • 320
  • Language
  • english
  • ISBN
  • 9780787956523
  • Genres
  • writing, business
  • Release date
  • 2001