The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes

By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.

• Author
• Thomas Hine

• Format
• hardcover

• Pages
• 289

• Publisher
• Diane Pub Co

• Language
• english

• ISBN
• 9780788195914

• Genres
• design, history

• Release date
• 2001