Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.
Green Giants examines nine companies that are merging social responsibility with wild profitability — and reveals the six factors responsible for their success, including:
Iconoclastic Leadership fueled by deep conviction and a rebellious streak
Disruptive Innovation that uses sustainability to spur the development of radically better products and services
A Higher Purpose that ignites the company — when the mission leads, profits follow
Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer.
This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more — many command wider profit margins and are growing faster than their conventional counterparts.
Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.
- Author
- E. Freya Williams
- Format
- hardcover
- Pages
- 288
- Publisher
- AMACOM
- Language
- english
- ISBN
- 9780814436134
- Genres
- business, sustainability, economics
- Release date
- 2015
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