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What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

The best companies in the world discover what their customers desire — and then deliver it in memorable and deeply human experiences. How well do you know your customers

What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.

Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:

● Gain invaluable insights into who they are and what they care about

● Use listening posts and Contact Point Innovation to refine customer types

● Engineer experiences for each micromarket that are not only exceptional, but insanely relevant

● Connect across the five most important touchpoints

● Co-create with your customers

● And much more

When you learn to provide your customers with exactly what they want, they not only buy — they come back again and again... and bring their friends.

  • Format
  • hardcover
  • Pages
  • 256
  • Language
  • english
  • ISBN
  • 9780814437810
  • Genres
  • business, design
  • Release date
  • 2016