Building a Buzz: Libraries & Word-Of-Mouth Marketing

Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.

• Author
• Peggy Barber

• Format
• paperback

• Pages
• 95

• Publisher
• American Library Association

• Language
• english

• ISBN
• 9780838910115

• Genres
• librarianship

• Release date
• 2009