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Net Worth: Shaping Markets When Customers Make the Rules

In This Highly Anticipated New book, John Hagel, coauthor of the bestselling Net Gain, continues to challenge our assumptions of how the Internet will drive, alter, and reinvent the nature of business. With Net Worth, Hagel and coauthor Marc Singer identify the next new source of revenue poised to spring from the Internet — one with the potential to upend the fundamental relationship that links businesses with their customers.

  • Format
  • hardcover
  • Pages
  • 313
  • Language
  • english
  • ISBN
  • 9780875848891
  • Genres
  • business
  • Release date
  • 1999