Hare and the Tortoise: An Informal Guide to Business Strategy

Studies businesses as diverse as Honda Motors, the grandes marques of Champagne, and Jenners department store in Princes Street, Edinburgh. This work provides an introduction to business strategy and a guide to many of the key issues in business.

• Author
• John Kay

• Format
• paperback

• Publisher
• Erasmus Press Ltd

• Language
• english

• ISBN
• 9780954809317

• Genres
• business, economics

• Release date
• 2006