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The Art of the Advantage: 36 Strategies to Seize the Competitive Edge

Contrary to commonly held beliefs, strength and resources play minor roles in a company's ability to beat the competition. Instead, the ability to conceive of unorthodox strategies that the competition will choose not to copy is the key to gaining a competitive edge. In "The Art of the Advantage," former McKinsey & Co consultant Kaihan Krippendorff captures a decade of study into corporate conflict. He shows that the fundamental patterns that successful companies have used to outmaneuver their rivals are rooted in a set of ancient Chinese warfare metaphors known as "The 36 Stratagems."

  • Format
  • paperback
  • Pages
  • 234
  • Language
  • english
  • ISBN
  • 9780976582342
  • Genres
  • business
  • Release date
  • 2007