Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences

Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail — ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

• Author
• John Edson

• Format
• hardcover

• Pages
• 192

• Publisher
• Wiley

• Language
• english

• ISBN
• 9781118290316

• Genres
• design, business, audiobook, technology, apple

• Release date
• 2012