Fundamentals of Marketing Research

Drawing together seminal and cutting-edge papers on qualitative and quantitative market research, this collection has been compiled by an award-winning scholar internationally hailed as a leading authority on market research. Naresh Malhotra offers academics a nuanced and comprehensive reading of the key issues and concepts across the field.

• Author
• Naresh K. Malhotra

• Format
• hardcover

• Pages
• 2560

• Publisher
• Sage Publications Ltd

• Language
• english

• ISBN
• 9781412921237

• Release date
• 2007