Principles of Marketing Engineering

Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making

• Author
• Gary L. Lilen, Arvind Rangaswamy, Arnaud De Bruyn, Gary L. Lilen

• Format
• hardcover

• Pages
• 232

• Publisher
• Trafford Publishing

• Language
• english

• ISBN
• 9781425135867

• Release date
• 2007