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Why Mexicans Don't Drink Molson: Rescuing Canadian Business From the Suds of Global Obscurity

A scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future. Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.

  • Format
  • hardcover
  • Pages
  • 336
  • Language
  • english
  • ISBN
  • 9781553652250
  • Genres
  • business
  • Release date
  • 2007