Visual Merchandising and Display

A brand new edition of the bestselling text aimed at anyone in merchandising — from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.

• Author
• Martin M. Pegler

• Format
• hardcover

• Pages
• 420

• Publisher
• Fairchild Books

• Language
• english

• ISBN
• 9781563674457

• Release date
• 2006