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The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money

Author Seth Godin, a successful bootstrapper in his own right, tells in fascinating detail his own story of how he built a multimillion-dollar business with almost nothing. Godin also shares the inspirational stories of dozens of other companies (from Dell Computer to Eddie Bauer) to encourage budding bootstrappers to parlay a great idea into a profitable business. Readers will want to soak up every one of Godin's "Nine Magic Rules of Successful Bootstrapping, " which include details on finding start-up funds-and mentors, avoiding or surviving every small-business pitfall, balancing work and home, and being successful in the bootstrap phase — and beyond.

  • Format
  • paperback
  • Pages
  • 288
  • Language
  • english
  • ISBN
  • 9781574101034
  • Genres
  • business, entrepreneurship, management, productivity
  • Release date
  • 1998