Marketing: A Guide To The Fundamentals (The Economist)
The late great Peter Drucker defined marketing as "looking at the business through the customers' eyes." Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business.
This guide explains what marketing is and the techniques marketers use. Topics covered include:
— The marketing mix
— Pricing policy
— Different methods of market research
This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.
- Author
- Patrick Forsyth, Patrick Forsythe
- Format
- paperback
- Pages
- 230
- Publisher
- Bloomberg Press
- Language
- english
- ISBN
- 9781576603291
- Genres
- business
- Release date
- 2009
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