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The Photographer's Guide to Marketing and Self-Promotion

A veteran photographer's rep reveals how to find more clients and make more money. This newly revised third edition has been brought completely up-to-date to reflect current photo market trends and the latest techniques for using the Internet. The book explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered.

"Piscopo's book is full of specific, practical information. Promotion pieces, portfolios, advertising, public relations, rates, reps, ... are just a few of the other topics covered in this excellent manual." —Popular Photography

"As a veteran photographer's rep, author Piscopo knows what she’s talking about... With this book, you can get the benefits of Piscopo’s 20 years in the business for less than $20."—Studio Photography

  • Format
  • paperback
  • Pages
  • 208
  • Language
  • english
  • ISBN
  • 9781581150964
  • Genres
  • photography
  • Release date
  • 2001