Uncommon Sense, Common Nonsense: Why some organisations consistently outperform others
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense — thinking or acting differently from other organisations in a way that makes unusual sense — is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
- Author
- Jules Goddard, Tony Eccles
- Format
- paperback
- Pages
- 256
- Publisher
- Profile Books
- Language
- english
- ISBN
- 9781846686023
- Genres
- business, management, entrepreneurship
- Release date
- 2013
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