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Uncommon Sense, Common Nonsense: Why some organisations consistently outperform others

This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.

It puts forward the notion that the application of uncommon sense — thinking or acting differently from other organisations in a way that makes unusual sense — is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

  • Format
  • paperback
  • Pages
  • 256
  • Language
  • english
  • ISBN
  • 9781846686023
  • Genres
  • business, management, entrepreneurship
  • Release date
  • 2013