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Ogilvy on Advertising in Digital Age

Ogilvy Mather on Digital Advertising David Ogilvy is well known and respected as the most successful adman of all time. Enriched with examples from previous Ogilvy campaigns for international brands such as Coca-Cola Louis Vuitton IBM and American Express this book reveals the secrets of successful advertising in the twenty-first century.

  • Format
  • hardcover
  • Pages
  • 288
  • Language
  • english
  • ISBN
  • 9781847960870
  • Genres
  • business, design
  • Release date
  • 2019