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Advertising for People Who Don't Like Advertising

This is a book by a company that dislikes advertising as much as anyone. Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

  • Format
  • hardcover
  • Pages
  • 240
  • Language
  • english
  • ISBN
  • 9781856698252
  • Genres
  • business
  • Release date
  • 2012