The World's Best Known Marketing Secret: Building Your Business with Word-Of-Mouth Marketing.

This text discusses the importance of word-of-mouth advertising and offers advice on developing referral networks and putting together a W-O-M marketing plan.

• Author
• Ivan R. Misner, Virginia Devine, Sarah Edwards

• Format
• paperback

• Pages
• 235

• Publisher
• Wildcat Publishing Company

• Language
• english

• ISBN
• 9781885167378

• Genres
• business

• Release date
• 1999