Wine Marketing & Sales: Success Strategies for a Saturated Market

Provides an in-depth approach to various elements of wine marketing and sales. This work covers the initial theoretical concepts to the detailed tactical steps for every wine marketing and sales application. It contains useful tips and success stories gleaned from the global wine business.

• Author
• Paul Wagner, Liz Thach

• Format
• hardcover

• Publisher
• Wine Appreciation Guild

• Language
• english

• ISBN
• 9781891267994

• Genres
• wine

• Release date
• 2007